VP Marketing - CEI

2021 - Present

Hired to build out the marketing function from scratch, revise and focus company messaging, and hone GTM Strategy for 9 distinct business units and practice areas. Implemented MAP (HubSpot), integrated with CRM (BullHorn), rebranded, built a new website (WordPress), hired a team, established technology partners, and began running campaigns tied back to KPIs.

Director, Marketing Campaigns - ConstructConnect

2020 - 2021

Responsible for a team of 4 focused on marketing operations, email marketing, content marketing, social media, paid search (PPC/SEM), and product marketing. This position was heavily focused on net new lead generation, campaign optimization, customer retention, user adoption, and customer upsell/cross-sell motions. Heavy collaboration required with sales, product, and customer success teams.

Marketing Manager - ConstructConnect

2017 - 2020

Promoted to manage a team of 4 tasked with driving demand and lead generation for the company’s primary business line, responsible for 70% of company revenue. Delivered 140,000 leads spanning 5 web properties across all digital channels. Named the marketing team lead for launch of the company’s new flagship product, tasked with gathering VOC/VOO, creating buyer personas, crafting user journeys, identifying “Moments of Truth”, building strategic messaging, revising targeted GTM strategy, and building campaigns - resulting in incremental $2MM/month ARR.

Digital Marketing Manager - ConstructConnect

2016 - 2017

Hired to lead digital marketing and SEO, managing 5 separate web properties, yielding 13% increase in leads generated through the website, and SEO traffic growth across all 5 websites.

A Smattering of other Marketing Roles…

2010 - 2016

Focused primarily on digital marketing, lead generation, SEO, and content creation. You can see more detail by accessing my full resume here.