myCOI Gets a Little Weird with SEO

Written By Tim LaBarge

Good 🥳

  • Branding above the fold. Minimalist, clean, consistent - nice!

  • 2 CTAs above the fold to “Request a Demo.”

  • Clear messaging in the headline about what their service does.

Bad 🤢

  • No case studies linked in the “Trusted By” section or within Testimonials.

  • No CTAs in middle “Benefits” section. Great opportunity to drive user deeper into the site and learn more about the solution.

  • Really weird section of text at the bottom, almost certainly included for the SEO boost, but leading to a very odd user experience. WYD?

Tim LaBarge
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