Fine Landscapes: Don’t Waste Prime Real Estate
Good 🥳
Usage of high-quality videos and images to show the amazing work that they do.
Bad 🤢
Wasting the prime real estate in the hero above the fold on the homepage with a brand video. Brand videos aren’t bad, but no one cares about them more than the people within the company who have them created.
No clear CTAs for how to get in touch, request a consultation, get an understanding of cost or scope of a project, etc. (Great opportunity here to create and promote a self-service calculator tool depending on the type of landscaping work users would like to explore - the perfect lead magnet.)
Missed opportunity to include testimonials from happy customers, explaining how much they enjoy their new backyard paradise.
Auto-playing videos? No one wants a video to auto-play ever.