Fine Landscapes: Don’t Waste Prime Real Estate

Good 🥳

  • Usage of high-quality videos and images to show the amazing work that they do.

Bad 🤢

  • Wasting the prime real estate in the hero above the fold on the homepage with a brand video. Brand videos aren’t bad, but no one cares about them more than the people within the company who have them created.

  • No clear CTAs for how to get in touch, request a consultation, get an understanding of cost or scope of a project, etc. (Great opportunity here to create and promote a self-service calculator tool depending on the type of landscaping work users would like to explore - the perfect lead magnet.)

  • Missed opportunity to include testimonials from happy customers, explaining how much they enjoy their new backyard paradise.

  • Auto-playing videos? No one wants a video to auto-play ever.

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