How to: Make your CTA buttons so boring 🥱

Good 🥳

• Clear and concise hero messaging describing exactly what the product does, and its value proposition.

• Usage of real product screenshots to give a peek behind the curtain and show users what they’ll be paying for.

Bad 🤢

• Boring, generic button text. The two most common and least descriptive buttons in the world are “Get Started” and “Learn More” - in this case we get both of them on the same page!

• Let the design breathe a bit. Get rid of your “benefit statements” that are bulleted and instead create one compelling and punchy headline to reduce the clutter.

• Stock photos always feel contrived and sometimes cringey. As far as stock photos go (if these are stock) these aren’t bad! Still not my favorite. Although, not a dealbreaker if some of the other items are cleaned up.