LinenMaster Should Do More with Less

(Sorry this one got a little longer, there was a lot of ground to cover! 🫠)

Good 🥳

• Product screenshots with specific functionality and features called out on the image (but move this to the homepage!)

• Clear and direct CTAs to “Book a Call Now,” which tells the user exactly what will happen when you click the button and fill out a form. Might be nice to see some more top-of-funnel CTAs, instead of driving everyone to schedule a call.

Bad 🤢

• Unnecessary features leading to a confusing homepage experience (looking at you, multiple contact/chat widgets!)

• Stock imagery looks dated and fake. This is a detractor for me, and implies that your organization is similarly outdated. It’s well-documented that while you shouldn’t judge a book by its cover, many users will judge a business by the look and feel of the website.