Doubling SEO Traffic with Content Marketing

Organic traffic growth to your website starts by increasing keyword rankings.

This is much easier said than done. Here is the recipe I used:

Step 1
Define company messaging and positioning (AKA: Answer the question, “What do we want to be famous for?”).

Step 2
Use the output from Step 1 to identify what the ICP (Ideal Customer Profile) will be searching for. What are the ICPs primary pain points and goals?

Step 3
Use an SEO tool (for me, this was SEMRush) to identify content gaps and opportunities around key content topics that are important to the ICP.

Step 4
Start creating content around those topics, focusing on keywords that will be relevant to your core services and offerings.

The results of implementing this strategy in 2024 are shown below.

Total number of keywords ranking increased by 2x over a 6-month period.

Keywords ranking on Google Page 1 (including SERP features) increased by 2x over a 10-month period.

5 primary areas of focus for our content marketing program were identified:

Cybersecurity

Artificial Intelligence

Managed IT Services

Data and Analytics

ERP and CRM

The positive results from these keyword categories were wide-ranging. A few of the notable ranking positions are highlighted below.

Artificial Intelligence and Data Keyword Results

Managed Services Keyword Results

Cybersecurity Keyword Results

IT Talent Solutions and ERP/CRM Keyword Results

As a result of the increase in keyword rankings, organic traffic showed significant growth YOY, shown below:

“Tim is scary smart and has strong hands-on technical skills. I’ve seen him build marketing campaigns from soup-to-nuts. Tim genuinely cares about the customers, and the people on his team. He’s a natural leader.

Worked with Tim at ConstructConnect

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Artificial Intelligence Productization and Go-To-Market