Artificial Intelligence
Productization and GTM
Step 1: Creation of Offering and Branding
CEI’s global GTM shifted in 2023 to prioritize AI-led offerings.
Marketing developed the branding, messaging, marketing materials, and campaigns to support the new AI Innovation Practice - CEI Clairvoyance.
Website creative, copy, and webpages were reimagined to highlight CEI Clairvoyance and Artificial Intelligence as one of CEI’s core service areas.
Different campaign elements, collateral, and materials are highlighted below:
Step 2: Launch New Marketing Messaging and Collateral
Updated Homepage messaging enhanced with:
A focus on artificial intelligence capabilities and offerings
Prime real estate with a CTA to “Unlock the Power of AI”
7 newly-created webpages to highlight distinct AI use cases and applications for clients and prospects
2 of the 7 new AI webpages are shown below, featuring:
CEI’s AI Accelerator (Clairvoyance Foundation)
CEI’s Virtual Chat Assistant (“Clair”)
Creation of messaging for CEI’s primary Artificial Intelligence Offering.
Created clarity for the market around what CEI’s AI offering would be, how it would work, how long it would take to implement, and how a client or prospect can engage.
Regular publishing of AI-focused content.
Developed a content marketing plan that included a steady flow of articles related to artificial intelligence designed to:
Showcase expertise and build credibility as an AI thought leader
Highlight different business functions and tasks where AI can be implemented
Improve SEO rankings on the CEI website for AI-related keywords
Explainer Video for CEI Clairvoyance highlighting:
Value proposition for CEI Clairvoyance
Primary client pain points addressed with artificial intelligence
Details of ongoing AI-Powered Managed Services implementation
Step 3: Results
As a direct result of this project, CEI experienced: