ConstructConnect Conversion Optimization
Step 1: Landing Page Audit
Conducted an audit across all landing pages that analyzed:
✔️ Landing Page Impressions across all lead sources
✔️ Form Fills (MQLs)
✔️ Opportunities (SQLs)
✔️ Wins (Closed Sales)
✔️ Average Contract Value (ACV)
Step 2: In-Depth User Experience and Landing Page Analysis
Step 3: Multivariate Landing Page Testing
Variant 1
Variant 2
Variant 3
Variant 4
+184 Additional Conversions
Step 4: Results
As a direct result of this project, ConstructConnect experienced:
✔️ $3.1MM Increase in ARR from PPC Campaigns
✔️ $2.5MM Increase in ARR from Email Campaigns
✔️ 200% Increase in some PPC Landing Page Conversion Rates
✔️ 32% Increase in Email Marketing Conversion Rates
✔️ 6.5x Increase in PQLs (Product-Qualified Leads)
“Tim successfully drove large volume demand generation for a significant portion of the business, in addition to leading others on the team. He has a strong command over many marketing disciplines with an emphasis on digital marketing. Tim exhibits a keen passion for effective team collaboration, really enjoys working with his direct reports and peers alike, and has exhibited himself as an emerging leader within our organization.”
ConstructConnect CMO (Former)